By 2019, it had generated over $13 billion in merchandising revenue. Its popularity made it a media franchise, the highest rated Nickelodeon series, and the most profitable property for Paramount Consumer Products. As of 2019, the series was the fifth-longest-running American animated series. It chronicles the adventures of the title character and his aquatic friends in the fictional underwater city of Bikini Bottom. SpongeBob SquarePants (commonly shortened to SpongeBob) is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon.
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